Swedish-Style
Graduation Party
The client envisioned a themed and branded celebration for her undergraduate graduation event in NYC. Drawing inspiration from Denmark, I art directed the event and designed the assets. I incorporated elements like seafood, elderflowers, and the iconic Little Mermaid statue to reference her roots and essence.
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Art Direction, Graphic Design
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Proposed the art design and created the visuals for a graduation party. The assets included: logo design, color palette, matchbox design, welcome board art, ice cream cup stickers, and menus.
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Leveraged Adobe Illustrator, Photoshop, and Indesign to create art. Digitally hand-drew details such as the elderflowers using Procreate.